Today’s digital world uses advanced technology to streamline critical business, identifying new business opportunities, and creating unique experiences for every customer. Thus, customer relationship management (CRM) software is more readily available now than ever, with numerous solution providers competing for market share.
Most of the time, companies wonder why they should select Salesforce as their project development platform. They are in the process of estimating the costs and evaluating the pros and cons of Salesforce. In this article, we are going to throw light on what Salesforce is and its advantages.
What is Salesforce?
Salesforce is a cloud computing Software as a Service (SaaS) specialising in customer relationship management (CRM). Salesforce services enable companies to leverage cloud technology to better connect with customers, partners, and prospects. Customer success and helps companies track customer activities, market customers and provide many other services.
How is Salesforce Redefining CRM?
Customer Relationship Management (CRM) can be well defined as a technology enabling companies to manage their communications and relationships with customers and acquire new customers. A well-defined CRM system like Salesforce has essential responsibilities: Improving customer relationships through regular, well-integrated, well-rounded engagement techniques and monitoring and analysis to provide comprehensive customer service. All businesses benefit from optimising their CRM to improve productivity and build a valuable reputation as a unit that values customers above all.
Although all of the above benefits encompass one aspect, the essential characteristic of Salesforce is its successful implementation. The introduction of cloud services in this area has undoubtedly transformed CRM, improving accessibility for both businesses and customers, and helping them take advantage of the unmatched benefits of cloud computing.
However, the increase of other, self-effacingly intelligent CRM systems makes one ask why to choose Salesforce? Below are a few top reasons why you should consider implementing Salesforce CRM in your organisation.
Scalability & Customisation CRM software is an investment.
Therefore, you need to be concerned with the current needs of a company and future needs; and any company that makes such an investment requires assurance, and here Salesforce is capable of doing. Whether it’s maintaining a company’s current customer relationships or maintaining a customer base that will evolve over the next five years, Salesforce has the ability and ability to scale.
Every company has its own needs, and so do a company’s customers. Salesforce is scalable, but it can also be adapted to the individual requirements of a company.
Salesforce enables companies to personalise the emails sent to customers. Salesforce also takes into account each customer’s unique purchase history. Salesforce App Cloud enables companies to build and run all of their custom applications.
- Multitenant Architecture
One of the main advantages of Salesforce is that its performance doesn’t vary between large and small customers. Every business customer could be large or small and has access to one infrastructure and one platform. This means that all customers have networks and shared hardware and software platforms. The multi-user architecture also ensures that updates and upgrades are prompt without customer intervention.
- Powerful Ecosystem
Salesforce also has an extensive ecosystem of customers, developers, and partners. The Salesforce Success Community allows customers to network with one another, ask questions and give feedback to the company. Salesforce’s AppExchange is a marketplace where both Salesforce developers and registered partners can make apps publicly available, and also customers can purchase and download applications.
When you become a Salesforce AppExchange partner, you access the broadest range of popular, free apps. You can also develop and market applications for Salesforce. In addition, you have access to a wide range of tools that make it easy to find the tools you need.
- Security
One of the critical features of any company using CRM is data security. Data security has been one of Salesforce’s priorities from the beginning. This is very important as many CRMs fail to address security issues related to a business. However, Salesforce has pre-installed security features that let business owners decide who can access their data in their company, making it very trustworthy and secure software.
- Features
One of the reasons why Salesforce is widely used is that it’s packed with features like no other CRM software. Features like contact management, workflow creation, task management, opportunity tracking, analytics, and a spontaneous mobile-ready dashboard and email integration. Sales forecasters, sales communities, and lead tracking are helpful features for sales reps.
- Innovation
As one of the early entry cloud-based CRM solutions on the market, Salesforce has marked its level of innovation. The company has never lost sight of its roots. Salesforce executives are constantly looking for inventive ways to advance products and services, including training, strategic partnerships, acquisitions and investments in product innovations in hot topics such as AI, big data, data analysis and bot technology.
About The Dev and Test Guys
At The Dev and Test Guys, we don’t believe in pushing our customers to use products we don’t use ourselves. That’s why we support companies in the implementation and optimisation of Salesforce that we use Salesforce in-house. Suppose you think of implementing Salesforce in your company. In that case, you can get in touch with The Dev and Test Guys – a reliable Salesforce implementation, integration and servicing company in the UK.